Chromap™ allows you to understand your visitors’ actions and preferences: areas they are most attracted to, what they search for, and what motivates them to make purchase—without the use of complex analytical tools.
Through the use of in-store visual analytics, Chromap™ helps you to easily understand your customers’ behavior and increase their engagement levels to optimize their path to purchase. With the data from in-store analytics, you can understand the reason behind the performance of a successful or unsuccessful zone or product line in order to optimize traffic flow and significantly improve conversion rates of different spaces in the future.
Chromap™ is specifically designed to calculate the occupancy of a certain area within its perimeter and to detect and track the number of visitors going in and out of a particular area. Use of this device can provide an understanding of the difference of density in a specific area depending on different times of the day or days of the week.
This software requires minimum 4 Node devices.
*Nodes are not included*